The essential plug-in for organisations working to reduce road casualties.

Built on the Safe System.
Working toward Zero.

If insanity is doing the same thing repeatedly and expecting different results, then we must change how we operate to stand any chance of making rapid progress toward Zero.

We must make the same strides as have been made with mental health and environmental issues over the past decade. The Safe System prompts us to consider the many levers and layers of protection that contribute to safer journeys, and this is the framework for Co-Pilot’s mission.

If you work in education, publicity, training, policy, enforcement, engineering, motor insurance, fleet management, or campaigning, Co-Pilot has something to offer you and your organisation.

We aim to help our members become more effective at reducing the frequency and severity of collisions.

Co-Pilot does this in two ways - through our Toolbox and Community - which you can learn more about below.

Become a member

The Community

Meet, collaborate, share.

Here’s the place to share knowledge and ideas, showcase successes, seek help and advice to overcome challenges, and network and collaborate. With public and direct messaging functionality, it’s never been easier to network with peers.
Research library.

We have compiled more than 150 of the most important research studies from the past decade and summarised each one, for easier understanding. Ever found it hard to learn from published research? Not anymore.
MasterClasses.

Here we bridge the gap between extended formal training and the short, snappy presentations you’ll see at conferences. Hosted by subject matter experts, these offer self-paced CPD on a wide range of topics.
Single point of access.

Many organisations are doing fantastic work in this sector, but all too often, it’s hard to keep up with what’s going on. We work with our subject matter expert partners to host campaign materials and free resources as a single point of access.

Explore the Co-Pilot Community

The Toolbox

Shared resources.

Many believe that the boom-and-bust cycle of local resource development is no longer working. Co-Pilot develops interventions and materials collaboratively, sharing the cost through pooled subscription fees and invites members to be as involved in the creative process as they choose.
This model means the quality and quantity of materials greatly exceed what can be generated on a local or regional level. It also leaves members with more time and energy to do what they do best - delivery.
Based on research.

Many of Co-Pilot’s members are already operating at a high level, delivering robust education, publicity and training. Therefore, everything we offer must enhance their capacity and capability, not detract from it.
To ensure everything in the Co-Pilot toolbox has been rigorously planned and researched, Dr Elizabeth Box produces an intervention planning document for every tool. At this stage, we consider behavioural theory and apply models, including COM-B. This ensures everything we do meets the NESTA Standards of Evidence, Level 1.
Created by experts.

Designing, building and maintaining high-quality assets and resources is complex, costly and time-consuming. Yet, with the advent of brands like Netflix and design-savvy brands, public expectation of media quality has never been higher.
Having one central library of content, with costs shared by members, allows us to hire the best team to develop each asset, such as the Highway Code awareness campaign storyboard shown below. This will feature voiceover by Martin Clunes and a cast of agency actors, props and locations with a budget of over £30,000.

Explore the Co-Pilot Toolbox

Introducing Streaks.

Co-Pilot believes that current attitudes toward road risk can make even the best educational interventions challenging to land. In much the same way as the tide of opinion has been turned on issues of mental health and the environment in recent years, we believe the same is possible for Vision Zero.

Public perception of road risk seems increasingly out of sync with reality, and there is often a lack of context when the media report on road death and serious injury. This may lead to the feeling that road deaths are ‘isolated incidents’ and not part of a wider trend.

Co-Piot Streaks utilises the power of streaks psychology to help the public visualise what Zero looks like – shown as a never-ending green streak. This is then punctuated by unconfirmed and, later, confirmed fatalities, which are shown as red breaks and contain basic information about the collision.

Working with victims

We are currently working to design a user interface for VZ Streaks. This development is being conducted in collaboration with members and in consultation with victims of road collisions to ensure the output is sensitive to the real loss of life that each Streak break represents.

The power of
partnership.

There are many organisations already doing fantastic work in this sector. Co-Pilot doesn’t seek to replicate or compete. Instead, we want to build partnerships so we can offer our members a single point of access to subject matter expertise, campaign, and resource materials.

We’re delighted to have established partnerships with these organisations, each sharing Co-Pilot’s vision. If you’re interested in becoming a partner, please reach out to us.