The tools, the knowledge and the network for anyone working towards Zero
Road trauma is preventable, and by working together we make faster progress towards safer roads for all. The Vision Zero Toolbox and Community is a member organisation for anyone committed to achieving zero - local authorities, police, fire, insurers, fleets, driving schools and researchers, working across education, enforcement and engineering, sharing what works and helping each other deliver it.
The VZ Toolbox: one subscription, ready to run
The essential add-on for anyone working to reduce collisions and road harm. One subscription gives you raw assets, finished films, print, social, interactive tools and complete campaigns, branded with your logo - with the support, knowledge and network behind them. It works for a small team and for a large one delivering all year round, and everything is planned with behavioural scientists, evaluated where it matters, and shaped by what members ask for next.
Explore the resourcesTwo kinds of member, one goal
Anyone with a remit to reduce death and serious injury on the roads - in enforcement, education, engineering or policy, in the public sector or the private.
Local authorities, police forces, fire services, stakeholders and charities
Most teams know exactly what they'd like to deliver; it's budget, resource and capacity that get in the way. Membership gives one team access to more than any single authority could commission, for less than the cost of one properly evaluated campaign.
See what members get
Fleets, insurers and driving schools
Fewer collisions, fewer claims, safer drivers - and the evidence to show it works. The breadth and volume of assets to build a safer driving culture - skills, attitudes and behaviours - for inductions, e-learning and customer campaigns, plus a network of the people who manage road risk every day.
See the business caseInside the VZ Toolbox: six examples, in different formats
Films, interactive training, campaigns and print, each built on evidence and most award-winning or independently evaluated. Click any of them to watch a preview or read more.
Highway Code campaign
Martin Clunes explains the 2022 hierarchy of road users. Built on COM-B and tested in a controlled trial.
Highly Commended, Prince Michael International Road Safety Awards 2025Watch the advertDetails
HazardSmarter
Twenty hazard prediction clips for experienced drivers, developed with ESITU Solutions, the Nottingham Trent University spin-out.
Fully evaluatedTry a clipDetails
Calling out, not falling out
How passengers can challenge speed, distraction and no seatbelt without wrecking the friendship.
Watch a sample filmDetails
ScootSmarter
The rules, risks and realities of private e-scooters in the UK, for riders and parents. Tested against a control film and updated for 2026.
EvaluatedWatch a sampleDetails
Fit to Drive workbook
A reflective workbook for young employees who drive for work - drink, drugs and fatigue - with employer and employee pledges and review pages.
Preview the workbookDetails
Stock Media Library
Thousands of road safety images and clips, shot in the UK and cleared for members' own campaigns. Every photo on this page came from it.
Browse 60 photosDetailsThe Vision Zero Community: where the people reducing road harm meet
Members from local authorities, police and fire services, charities, national partners and the private sector, in one place - on desktop and in the app. Part of every VZ Toolbox membership, and available as a standalone membership from £295 a year.
Members and partners: the organisations leading the way to zero
Members pool their budgets to make the Toolbox possible. National partners bring policy guidance, research, subject matter expertise and resources of their own, shared in the Community.
Toolbox members
National partners
Latest news
Dark evenings: three short films and three posters, ready for your logo
A clock-change pack built in a fortnight, now available to every member in their own branding.
ScootSmarter 2026 edition released to every licensee
The e-scooter resource has been updated for the extended trial areas and the current enforcement position, and sent out to all licensees at no extra cost.
Agricultural vehicles join the Toolbox
Members asked for something to use with the farming community. Five films and a new photo set are the result.
What people say
"By providing rigorously developed, evidence-led tools and interventions, this initiative enables organisations to adopt measures that genuinely reduce harm on our roads."
"Co-Pilot is a real breath of fresh air for me. I was looking to put together a new road safety initiative and was introduced to the masterclass sessions on Co-Pilot by James and his team. I found them incredible for obtaining knowledge directly from the experts, all beautifully compiled in one place. The masterclasses are broken into clear segments, which made it so easy to understand and transpose the knowledge. This has really moulded my projects, and I have the confidence delivering them because of the underpinning knowledge from the experts."
Where our members are
Twenty-five full members from Cornwall to the East Riding and across south Wales, plus the organisations licensing single resources from the VZ Supermarket. Membership fees fund what gets made next, so the Toolbox grows with the membership.
See the full mapTalk to us: ready when you are
Book a 30-minute call with James - no pitch deck, just a look inside and an honest conversation about what would help your team.
Already a member?
Calling out, not falling out - the mates
This is the young driver film: a car full of mates, a phone that will not stop, and the moment one of them decides to say something. It is shot vertical for the channels young people actually use.
The other two films in the campaign put the same choice in front of different passengers: the first date, where nobody wants to be the one to spoil it, and the apprentice in the van with the boss, made for fleets and employers of young workers. Each comes in 9:16 and 16:9 with your logo on the end frame, plus stills, poster artwork and a passenger advice page.
Fit to Drive - click through the workbook
The A5 workbook as employees see it: drink, drugs and fatigue, the pledges, and the review pages. Page through below. Members get the print-ready files with their logo on the cover.
Highway Code campaign - the full advert
Two minutes with Martin Clunes, an ice-cream van and the 2022 hierarchy of road users. This is the 16:9 advert as members run it on their own channels, with their logo on the end frame. The pack also includes the 9:16 version, social cut-downs, stills, the behind-the-scenes film, the intervention plan and a Welsh language version.
HazardSmarter - one of twenty clips
Watch the drive, and when it freezes decide what is most likely to happen next. Then the replay shows you the cues that were there all along. Clips like this one are built by ESITU Solutions for experienced drivers, in car, van and HGV versions, and members use them in inductions, toolbox talks and e-learning.
ScootSmarter - the law
One chapter of the ten-minute film, unbranded. Where you can and cannot ride, what the police can do, and what happens to the scooter. The full resource adds the other chapters, the vertical cuts, posters and postcards, all with your logo on.
Stock Media Library - raw material for your own campaigns
Sixty of the 70,000. Real UK roads, real people, shot by us with model releases, so a poster, a post, a bus back or a report can look like the place your audience lives. Members download as many as they need and build whatever they like with them.
