ADAS Awareness.
Many drivers are unaware of the life-saving technology fitted to their vehicles — or switch it off because they find it intrusive. Co-Pilot’s ADAS awareness programme uses short explainer videos and dealership-ready resources to help drivers understand and use essential safety features with confidence.
What is AutoNinja ADAS Awareness
Many drivers are unaware of the safety technology fitted to their own vehicle — or they disable it because they find it intrusive or confusing. Advanced Driver Assistance Systems (ADAS), such as lane keep assist, blind spot monitoring and e-call, have the potential to reduce crashes and save lives — but only if drivers understand what they do and how to use them correctly.
The ADAS awareness intervention helps to bridge this knowledge gap. It offers 18 short explainer videos, each highlighting a different life-saving technology, presented by respected motoring expert Rebecca Jackson.
This intervention is designed to be deployed directly online or delivered via new and used car dealerships and service centres, giving drivers clear, credible information at the moment they are thinking about their vehicle’s features.Why vehicle checks matter
Why ADAS awareness matters
Research consistently shows that many drivers don’t fully understand — or actively distrust — key safety features. Some drivers even disable ADAS technologies because they don’t know how to adjust their settings or are unaware of the life-saving benefits they provide. Here are some examples of why this intervention is needed:
E-call, which automatically contacts emergency services after a serious crash, has been mandatory on new cars since 2018 — yet awareness remains low
Blind spot monitoring can help prevent side-swipe crashes, but many drivers are unaware it’s fitted to their vehicle
Lane keep assist, mandatory since 2022, can dramatically reduce run-off-road crashes, yet it’s frequently switched off due to driver discomfort
Raising awareness and providing clear, impartial guidance helps drivers feel more confident using ADAS technologies, making them more likely to leave systems switched on — and ultimately improving road safety outcomes.
Key features
18 short explainer videos, hosted by Rebecca Jackson
Covers life-saving technologies, including lane keep assist, automatic emergency braking, adaptive cruise control and more
Vehicle-specific printed resource available to help dealerships signpost buyers to the features relevant to their car
Designed for online use, dealership deployment and service centre engagement
Affordable and effective
You can deploy the ADAS awareness intervention for £975 per year, which includes:
Full access to all 18 explainer videos
Printed signposting resources for dealerships and service centres
Custom versions with local branding available on request
Support to embed ADAS awareness into local vehicle safety campaigns
