Social media library.
Social media is one of the most effective ways to reach communities with road safety messages. However, crafting high-quality, research-backed social media content can be time-consuming and resource-intensive for local authorities and road safety teams. The Co-Pilot social media asset library is designed to solve this challenge, offering ready-to-use, high-impact social posts that save time while amplifying important messages.
Why a shared social media library?
Creating effective social media posts requires expertise in design, behavioural science, and audience engagement. Each asset in the Co-Pilot library is developed collaboratively:
Evidence-led content: Posts are based on research specifications provided by Dr Elizabeth Box, ensuring alignment with behavioural change methodology.
Professional design: With creative input from industry-leading creatives like Matt Rigby and design by esteemed illustrators like Simon Gibbs and Dan Hilliard, each post incorporates bespoke illustrations or animations, adding polish and visual appeal.
Platform-optimised format: Posts are created in a 1:1 aspect ratio, ideal for most platforms including Instagram, Facebook, and LinkedIn. This format ensures versatility, whether posts are used as static images, carousels, or sliders.
Supporting local and community-based outreach
Subscribers can share these assets beyond their immediate social media accounts. This flexibility allows messaging to be amplified through networks such as schools, driving instructors, community centres, and local businesses. This extended reach is vital for creating a wider ripple effect across diverse audiences.
Saving time and enhancing impact
Road safety teams often face time pressures and limited resources when managing social media. Even for teams who prefer to create their own content, the asset library serves as a reliable supplement, reducing the workload and ensuring a consistent supply of professional posts. Each post comes with pre-written text copy, providing adaptable boilerplate messaging that can easily be customised with local data or priorities.
What’s included in the subscription?
A growing collection: The library currently includes 53 assets, with at least 50 new posts planned over the coming year.
Adaptable branding: Every post has space for local branding, ensuring that assets align with subscribers’ specific campaigns.
Flexible licensing: Posts made during the subscription period can remain online indefinitely, offering long-term value.
A practical resource for busy road safety professionals
With a subscription fee of £900 per year, the Co-Pilot social media asset library represents a cost-effective solution for delivering professional, research-led road safety content. The library lightens the load for busy professionals while maintaining the highest standards of design and messaging.