CarSeatSmarter
CarSeatSmarter helps parents, carers and professionals make safer journeys with children. Combining expert advice, videos, and an interactive quiz, it’s a trusted resource to help every child travel as safely as possible, every time.
What is CarSeatSmarter
The first time parents transport their baby is often the first time they truly think about road safety — but navigating the world of child car seats can be confusing. From changing safety standards to widespread myths, it’s no wonder parents, carers, and even professionals are sometimes unsure if they are doing things correctly.
CarSeatSmarter is a high-quality, evidence-based resource created in partnership with Child Seat Safety — trusted subject matter experts. It combines:
A 16-page printed magazine packed with clear, practical advice
Six short explainer videos, tackling common car seat challenges
An interactive quiz to test and reinforce knowledge
Whether delivered through maternity units, nurseries, health visitor packs or direct road safety campaigns, CarSeatSmarter helps ensure every child travels as safely as possible.
Why child seat safety matters
Despite improvements in car seat design and safety standards, incorrect fitting and misuse are still common issues.
Studies consistently show that a high proportion of child car seats are incorrectly installed, even when parents believe they are fitted correctly
Confusion between i-Size, R44 and other standards leaves many unsure if they’ve purchased the right seat for their child’s age and size
Misunderstandings around when to move to a forward-facing seat or how tight the harness should be can increase injury risk in a crash
CarSeatSmarter tackles these issues head-on, ensuring parents and carers have the knowledge and confidence to make the right choices at every stage.
Key features
16-page magazine, co-developed with Child Seat Safety experts
Six explainer videos, covering key topics such as seat selection, fitting and harness safety
Interactive quiz to help reinforce key messages and correct common misconceptions
Designed for direct delivery to parents and carers, as well as through trusted professionals such as health visitors, midwives and nursery staff
Suitable for use in public-facing road safety campaigns
Affordable and effective
CarSeatSmarter is available for just £650 per year, which includes:
Unlimited access to all digital materials (videos and quiz)
Printable and digital versions of the 16-page magazine
Support to embed CarSeatSmarter into local road safety and child health initiatives
Custom branded versions available on request