To create a shared library of research-led, high-quality social posts, designed around key safe system themes. We aim to produce one new post per week and work 6-9 months ahead of schedule, allowing members the opportunity to forward-plan their posts.

Whilst the social library includes topical posts responding to current events, we aim for this content to coincide with key road safety calendar events.

Research shows that many people are unaware of or unsure how to best use some of the most important vehicle safety technologies, known as ADAS (advanced driver assistance systems).

This intervention is designed to be used by car dealerships, as well as service centres, to highlight the systems fitted to each owner’s specific vehicle and signpost them to short educational videos, explaining the benefits and offering tips to get the best out of them.

Co-Pilot membership includes access to an email CRM platform for collecting, storing and segmenting data in a GDPR compliant way, allowing targeted educational email campaigns to be deployed to a variety of road users groups.

With average open rates in excess of 50% (far above industry average) this approach has proven an effective way of communicating important messages.

This intervention aims to educate the public about e-scooter safety and includes high-quality chapterised video, which can be promoted by members using the suite of print and digital assets.

The ten-minute video covers the law, maintenance, protection and riding skills. Although the primary aim of this intervention is to mitigate illegal e-scooter use, it contains helpful information for those hiring an e-scooter within the approved government trial.

Despite the Highway Code updates coming into effect two years ago, public awareness and acceptance of the changes remains low. This creates misaligned expectations between road users and in the case of vulnerable road users, there can be particularly harmful consequences.

Research conducted by Dr Box shows the over 40s to be least aware of the changes, so this intervention aims to raise awareness of the hierarchy of road users as well as specific instructions for scenarios such as pedestrian priority at junctions, cyclist priority when going straight ahead and overtaking.

This intervention will comprise a short viral film along with a series of online and offline promotional assets.

Safer vehicles are a core part of the safe system, yet poor car maintenance is often cited as a contributory factor in crashes. In the COM-B behaviour change model, we have identified opportunity and capability as key areas to address when it comes to regular checks by drivers – this intervention uses a templated car/van checklist with contextual VR links to help videos to improve capability.

This intervention can be deployed in many ways, but perhaps the best mechanism from a motivational point of view would be via MOT and vehicle services centres, at a moment when the owner may be facing the financial cost of vehicle maintenance and looking for an opportunity to better-maintain their vehicle.

Whilst hazard perception testing and training is effective with novice drivers, those with driving experience are more likely to be assessing precursors to hazards and therefore, this style of training and assessment is ineffective for the majority of the driving population.

Produced by ESITU, the Nottingham Trent University spin-off run by Professor David Crundall and Dr Victoria Kroll, these 20 CGI and video clips include both a testing and training element. They have been evaluated as effective and benefit from a variety of use cases – from grey fleet to professional drivers (even blue light response!).

Users are asked to watch rolling clips of a journey featuring several young people and click when they see a hazard or a risk (i.e. distracted driver). Each correct click adds points to the total score and provides immediate, affirmative feedback.

Several key hazards show either a positive or negative ‘outcome’ depending on whether the user spotted them or not. At the end of the game, users are told how their score compares to other players.

The aim is to give young drivers an opportunity to develop their risk perception skills as well as their hazard perception, in a gamified, yet real-life scenario. It is versatile and can be deployed online or in a group setting.

Perhaps one of the first times when people really consider the importance of safer journeys is when they bring a new child home.

Produced in partnership with experts ChildSeatSafety and presented as a 16-page magazine, this resource aims to help those who transport children do so safely and confidently.

As well as providing access to digital assets, we aim to help members bring contextual and highly visual messaging to their events and communities.

Members time-share a box trailer complete with five 43” portable digital display screens.

We have created a shared library of high-quality images and video, which can be used by members when designing online and offline creatives.

Comprising both editorial and full commercial user permissions, this asset is completely member-led, and we consult before each of the biannual top-up shoots.

This suite of digital and print assets from the award-winning Honest Truth Young Driver campaign uses animal heads to typify ten behaviours.

Known as the ten ‘Truths’, these resources aim to inform and educate young drivers, using attention-grabbing headlines and positively framed behavioural nudges.